The international wine market is driven by the boom in global consumption based on the demand for value for money. The Best Buys operation singles out wines presented at SIAL based on this criterion.


To mark its decision to promote Wines and Spirits specifically within the Beverages sector in 2006, SIAL is organising the Best Buys operation in which a panel of acclaimed professionals (buyers, restaurateurs, journalists, etc.) vote for wines that offer particularly good value for money.


Wines are selected in three categories :
- Still wines selling for under €4, or between €4 and €6 excl. VAT ex cellar.

- Sparkling, effervescent, sweet, natural sweet or fortified wines selling for under €10.

- Champagnes selling for under €15.

The winning wines are displayed in the Best Buys area during the exhibition and will benefit from specific press releases, a detailed description of the wine sent to buyers in the form of e-news, special signage on the exhibitors’ stands, etc...




Click here to discover the Best Buy Awarded


For further information about wine at SIAL, please contact : abensimon@sial.fr


Best Buy’s Partner


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