TRENDS & INNOVATIONS AWARD

In 2008, SIAL Trends & Innovations Awards have been given to 15 products:

• 9 French products and 6 non-French products
• 11 mass retail products and 4 for the catering & food service market

The jury

• Adeline Vancauwelaert, Director - SIAL
• David Van Laer, Chef 
• Isabelle Martinet, Journalist - France 2
• Nathalie Daniels, General Manager - M&C SAATCHI.GAD 
• Charlotte Le Bris, Brand Manager Dailymonop' & Innovations - Monoprix
• Fabienne Alabret, Marketing Manager Private Brands - Intermarché Produits
• Pascal Matusalem, Innovation Manager Packaging - Intermarché Produits
• Michel Blanchard, Food Research & Development Manager - ELIOR
• Xavier Terlet, Chairman - XTC

For further information, order your SIAL 2008 International Trends & Innovations book

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Consumer trends worldwide: SIAL 2008 Trends & Innovations

by Xavier Terlet, Chairman & CEO of XTC, the global observatory firm and SIAL Trends & Innovations consultant*
*partial quotes authorized subject to mention of the full source text

"Global food trend observatory", a title that SIAL can be proud of given the quantity and quality of innovations presented at the exhibition. These innovations shape the food industry of tomorrow.

First, a certain break with the past has been observed over the last few exhibitions (2004-2006). The wide range of the traditional, local specialties of ten years ago has now given way to more modern products. This has been true for all categories in all countries over the last four or five years.

Likewise, too much tradition has killed tradition, so perhaps we can now say that too much modernity will kill modernity.

Kraft paper designs, squared tablecloths of the past and old-fashioned French farmhouse traditions are dying out. Packaging has become more slimline, verrines are everywhere, minimalist design has become the name of the game, and typography and names must be up to date, even slightly provocative. Everyone is having a go, even the private labels so all this is no longer trendy but has become the norm.

Enough's enough. SIAL 2008 has shown that manufacturers are coming to their senses and managing to strike a better balance between tradition and modernity.

Although neither is an absolute guarantee of quality, neither should be ruled out altogether. Quite the contrary. The experience and know-how to be gained from tradition and the creativity and originality to be drawn from modernity will undoubtedly produce the winning cocktail for tomorrow's innovations.

Similarly, SIAL shows that the promises of better health from foods are now more restrained. The natural, the organic - whether fruit or vegetable - are now the arguments of the day and all the (over)-technical and complex promises are dwindling fast. Their values are now concentrated on the long-absent pleasure to be had.

For further information, order your SIAL 2008 International Trends & Innovations book  

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