Description: : Natural snack bar stuffed with fruits in a small case for children. Recipe developed by kids.
Selected by the committee: for the modernity of the concept of one product made by kids for kids.
Trends: Nomadism - Naturality - Fun
Type of innovation: Recipe, composition • Market positioning, merchandising
Kids Innovation Awards committee's analyse: for its modern concept this cute little kids' satchel contains a low-fat cereal bar made with dried fruit and nuts.
Varieties - Flavours: Strawberries mango and a yoghurt coating, blackcurrants apples and apricots, bananas apricots and milk chocolate
Packaging: box - bag • plastic cardboard • Each Lunchie box contains 5 x 30 g bars: so one for every school day
Shelf life: 8 month(es) in a cool and dry place
Launch Date: April-08
Target market(s): Hyper - supermarkets / Hard discount • Fine food retailer

Description: : Cheese spread with emmental cheese flavor in shell to squeeze. Rich in calcium and vitamin D. To eat at the table, to go or to spread.
Selected by the committee: for the packaging innovation linked to funny use of the product.
Trends: Easy to handle - Medical - Variety of senses
Type of innovation: Packaging • Market positioning, merchandising
Kids Innovation Awards committee's analyse: for its original, practical, fun packaging that makes it easy to eat on the go. With a nutritional content suitable for children, X-press equals one dairy product portion.
Packaging: per unit • plastic • bags of 160 g -> 8 portions of 20 g
Shelf life: 64 days between 2°C and 6°C
Launch Date: March-08
Target market(s): Hyper - supermarkets / Hard discount