Who visits SIAL ?

Whether you are from retail, trade, import-export, institutional or commercial catering, agribusiness, purchasing and procurement, marketing, research & development, whether you are senior management, a chef, or in any other profession...
SIAL, the global food marketplace, offers unbeatable opportunities to :

• develop your business
• consult new products and suppliers
  
• discover recent innovations
• find partners and subcontractors
• learn how global consumer trends and markets are evolving
• prepare new recipes
• keep up to date with the global food industry, especially on key issues such as nutrition, innovation, wine, the sales outlet, fruit and vegetables, and more
• create added value

SIAL 2008 attendance key figures

With 147,860 visits, SIAL attendance is rising.
Breakdown comprises 62,514 French visitors and 85,343 from 185 other countries.

SIAL also means 1,500 journalists from 45 countries, general and specialist press, TV and radio.

• SIAL 2008 visitor profiles

• SIAL 2008 visitor breakdown by geographical region (excluding France)

Countries with growing attendance :

• European Union: Germany, Spain, Netherlands, Italy
• Europe (non-EU): Ukraine, Turkey, Russia 
• Asia-Pacific: India, China 
• North America: USA, Canada
• South America: Brazil
• Africa: Morocco, Tunisia, Algeria
• Middle East: Egypt, United Arab Emirates

The main areas of interest for visitors are :

• dairy products, meats, fine foods, confectionery, fruit and vegetables.
• 48% of SIAL 2008 visitors had never been to this exhibition previously.
• SIAL visitors spend an average of 1.5 days at the show, visitors from outside Europe at least 3 days.
• 85% of visitors discovered companies that they had not known previously.
• More than 1 out of 4 visitors are traders, wholesalers and import-exporters, providing exhibitors with opportunities to generate sales.

Retail at SIAL

Central purchasing agencies, decision-makers, leading brands, small and middle-sized stores, hard discount stores, retailers and import-export businesses come to SIAL to raise their profiles and grow their businesses.

• 66,537 visitors from retail and commerce come to SIAL to find both new partners and suppliers and new products and trends.
• All the world's retail leaders attend the exhibition: Ahold, Auchan, Carrefour, Casino, Colruyt, Conad, Coop Italia, Cora, Costco, Delhaize, El Corte Inglès, EMC, Galeries Lafayette, Globus, Harrods, ICA, Ito Yokado, Kaufland, Kesko, La Grande Epicerie de Paris, Loblaw, Manor, Match, Metro, Migros, Monoprix, Picard, Rewe, Ryoka Japan, Sainsbury's, Scarmor, Spar, System U, Tesco, Trader Joe, Wal-Mart, Woolworths, Whole Foods Market, etc.
• The retail profession is becoming more and more involved in purchasing: 90% of the visitors from the retail trade and business play an active role in the procurement of food products.

SIAL assets for retail

SIAL is a unique meeting place, offering a forum for responses to the issues raised by retail, namely how to enhance shelf presentation, optimize a product listing, develop product mix, organize facings, be cost-effective and, of course, attract customers with a novel and exciting product offering.
As a true retail forum, SIAL supports its visitors and anticipates new trends by designing specific events and customized visits in line with retailers' demands.

• The CIES and Purchaser Clubs drew 479 international purchasers and decision-makers from mass retail and business to a special area, during the exhibition.

• The Purchaser Club:
  SIAL also reserves VIP service to international food purchasers by placing at their disposal a special club, resources, and guided tours of the show (including a commentary on the Trends & Innovations Observatory, SIAL d'Or, visits to national pavilions, individual stands, meetings with manufacturers, etc.)
• International delegations: SIAL welcomes teams of purchasers and guides them around the exhibition as required.
•  Trends & Innovations Observatory : The Trends & Innovation jury, comprising innovation and food industry specialists, has selected 350 innovations, consumer products, brands and private labels, whether concerning grocery products, beverages, fresh or frozen foods. All these innovations are presented in International Trends & Innovations book
• IN-STORE Solutions & Services : How to enhance a product at the point of sale and discover the best store concepts in the world. For further information ...
• SIAL d'Or : Overview of successful launching of food innovations in the facings of 29 countries.  For further information...

French Export Corner

• Enabling non-French purchasers to identify companies exporting from France.
• Locating private labels. The Private Label Forum presents innovations by major brands and their manufacturing partners by highlighting the selection of private labels on exhibitors' stands: data base, catalogue, pictogramme, etc.

Fresh Ideas Basket :

Understanding the obstacles to consumption of fruit and vegetables, and coming up with some answers.  For further informations ...

Gourmet :

Stand out from the crowd by listing gourmet products that are rare, beautiful or premium!
Discover the SIAL Fine Foods offering

Wine :

Discover, learn about and taste the global wine selection at the Best Buy event (list of wines offering the best value for money) and the Wine Innovation Forum (including talks by the world's 30 most iconic brands)...

Nutrition & Health Village :

For information on Nutrition & Health issues worldwide. Take a look at the conference programme

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Institutional and commercial catering & food service at SIAL

Whether you are a chef, house manager, food and beverages manager in the hospitality trade, wholesaler, purchaser, marketing or R&D leader, involved in institutional or commercial catering, working for a chain or in an independent capacity...
SIAL is for you and provides the opportunity of offering your customers new recipes by discovering new food suppliers, new products from all over the world, new concepts, and more.

• 20,000 members of the catering profession visit SIAL, namely 14% of its total attendees 

Breakdown of SIAL visitors from catering

• 59% commercial catering
• 23% retail / wholesale
• 18% institutional catering
• 42% of catering visitors are international, and come from 86 countries
• The Top 10 catering visitor countries are: the United Kingdom, Italy, Denmark, Belgium, the Netherlands, Sweden, Greece, Spain, Finland and Ireland.

The following also have also attended SIAL :

• Institutional catering : Apetito (FRA), APHP, the French Air Force (FRA), Avenance (FRA), Ayso Catering (TUR), Baxter (UK), Compass Group (UK), Eliance (FRA), Elior (FRA), Fazer Amica (FIN), ISS Catering (BEL), Liberty Food Services (CZE), Nutrin (BRA), Onama (ITA), Restalliance (FRA), Servirest (FRA), Sodexo (FRA), Sogeres (FRA), etc.
• Commercial catering : Accor (FRA), Agapes restauration (FRA), Autogrill (ITA), Blue Elephant, Buffalo Grill, Buddha Bar, Carles Matsalar (SWE), Cremonini Restauration (FRA), Disneyland Resort Paris (FRA), El Rancho, Everest (GRE), Fazer Amica (FIN), Flunch, Frères Blanc, Groupe Holder, Hutten Catering (NED), ITM Restauration, TGI Friday's (USA), Groupe Flo (FRA), Maison Blanche, McDonald's (USA), Pizza Paï, Quick (BEL), SSP France (FRA), Starbucks (USA), Yaama Dhiyaan (AUS), Yum! (USA), etc.
• Airline catering : Air France (FRA), Emirates Flight Catering (UAE), Evergreen Sky Catering (TAI), Flying Food Group (USA), Gate Gourmet (USA), ISS Inflight Catering (ISR), KLM - Inflight Services SPL/HI (NED), LSG (GER), Servair (FRA), etc.
• Transport, tourism : Cremonini Restauration (FRA), Compagnie des Wagons Lits (FRA), Disneyland Resort Paris (FRA), Futuroscope Restauration (FRA), Le Train Bleu (FRA), SSP France (FRA), etc.
• Wholesale or retail catering : Barakat International LLC (UAE), Brake France (FRA), Catering Engros S/A (DEN), Catering Subiron (ESP), Cattel Catering (ITA), Cooperativa Italiana Catering (ITA), Coup de Pâtes (FRA), Coastline Produce Limited (UK), Davigel (FRA), Deli XL (NED), France Boissons (FRA), Lyna's Food Service (UK), Egyptian Gulf Company (EGY), Fast & Food (BRA), Metro Group (GER), Sociedad Distribuidora Alimentaria (ESP), Nishihara Shokai Co Ltd (JPN), Ouest Boissons Distribution (FRA), Pomona (FRA), Promocash (FRA), Strategic Catering Co (THA), Transgourmet (FRA), etc.
• But also : Jacques Cagna, André Daguin, Alain Ducasse, Eric Frechon, Michel Roth, Hôtel de Crillon, Hôtel Bristol, Hôtel Pullman, Hyatt, Ritz, etc.

SIAL assets for the catering profession

• Innovation in catering & food service : A committee of professional specialists (Elior, Néorestauration, Chef, and Servair) has selected some 50 innovations in catering. Three jury prizes and one special prize were awarded. The innovations are not only shown at the 2008 Trends & Innovations Observatory but also presented in International Trends & Innovations book [Order your catalogues].
• The culinary events area : This cookery show is placed at the heart of the exhibition to present essential themes, recipes and products: nutrition, culinary design, sustainable development, molecular gastronomy, exotic or regional specialties, and more.
• Food Design : Creation of previously unknown and future concepts by students from the Ecole Supérieure de Design de Reims.
• La Librairie Gourmande : a selection of cookery books and autograph sessions on subjects of original or growing interest
• Wine : discover, learn and taste the global offering thanks to SIAL exhibitors, the Best Buy event (selection of wines offering the best value for money) and the Wine Innovation Forum (including talks by the world's 30 most iconic brands)
• Nutrition & Health Village : for information on the Nutrition & Health Village. View the conference programme 
• National Pavilions & Regions of the World
  A tour of foods and cookery cultures around the world!
  o 4,300 non-French exhibitors take part in SIAL
  o 70% are supported by an external organization in order to exhibit under the National Pavilions & Regions of the World in Halls 1, 2, 3 and 4.
  For more information on the SIAL product sectors and National Pavilions & Regions of the World