EVENTS

In-store Services & Solutions

Innovative solutions to enhance a product at the sales outlet.
4 areas in 1!

AN EXHIBITION AREA

In-store Services & Solutions provides the key to spotlighting the product at the point of sale thanks to the wide range of solutions displayed by international exhibitors for design (Team Créatif, Caramel), packaging, advertising, signposting (AstroMed, CGL Pack, Coprima), fixtures and fittings (Ugur Cooling), ERP (TVH Consulting), and more.

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Exhibit in the In-store Services & Solutions area

FAST-GOOD IN STORE: FUTURE FOODSERVICE SCENARIOS

The takeaway food offering is forever expanding and developing… but where will it end? Bento, a firm specialising in foodservice marketing and trends has endeavoured to answer that question by preparing five scenarios, with the near future in view, for SIAL’s Fast-Good In-Store event.

“The idea sprang from our observations that retail and foodservice were gradually merging,” explains Anne-Claire Paré, Bento founder. “So we attempted to quantify this phenomenon and assess its potential, noting meanwhile that the takeaway segment now represents 10% of consumption but could potentially reach 50%! We subsequently benchmarked the worldwide in-store consumer offering to examine its components and structure. During the research phase, it was crucial to keep track of the individual characteristics of each country and their breakdown. Lastly, to prepare our scenarios, we had to cross our research with criteria governing changing lifestyles (diminishing time allocated to preparing meals) and consumer trends (need for natural products, cuisine, personalised dishes, product origin transparency, etc.).”

Five development scenarios were developed on the basis of this thinking. Two are presented here for the very first time:

Scenario 1: Neurofood

Designed for Japanese convenience stores such as 7/11 and Lawson, Neurofood is a model offer, constantly recreated and updated to fit with the trends and seasons. The products are extremely fresh and suited to the shop environment: the operative word is everyday interaction between producers, retailers and consumers. To ensure the appropriate reactivity, brands keep constant track of their customers’ behaviour and adapt their offer to finely targeted sales outlets, implementing highly efficient logistics.

Scenario 2: Théâtr’hall

Restoshops or food halls in department stores (Frische Center for Edeka, Marketside for Walmart) play the “transparency” and “show” cards by staging the dishes produced or cooked in the customer’s presence. The multisensory offer speaks to the customer’s sight and smell to whet his appetite. Since it is produced on the spot, the advantage is that the dish can be prepared according to individual requirements.
Models, designed in partnership with ESAA (École Supérieure de Design de Troyes), will illustrate the two scenarios in concrete form.

AROUND THE WORLD OF RETAIL IN EIGHT CONCEPTS

Olivier Dauvers, retailing globetrotter has spent many hours on the road to unearth and interpret the eight innovative concepts representing the world’s mainstream food markets, including Brazil, the USA, France, Germany, England and the Asian continent.

EMERGING TECHNOLOGY: STEPPING INTO NEW REALITY

The Emerging Technology event sprang from an encounter between SIAL and the virtual reality exhibition Laval Virtual. The common denominator between these two is that both stand as references in innovation in their respective fields. During SIAL 2010, Emerging Technology will display applications adapted to the food industry and retail and the new outlook emerging from the current breakthroughs in virtual and augmented reality. Emerging Technology will show visitors what the new technologies have to offer – from manufacturing process to commercial developments – by means of special events, designed and adapted especially for the occasion.

Demonstration: Virtual Market, a revolutionary online purchasing experience
SIAL 2010 will give an exclusive world preview of a brand new online purchasing concept, dubbed Virtual Market. Fruit of a collaboration between Arts et Métiers Paristech de Laval and Atlantic Santé, a firm specialising in food and health, Virtual Market makes web purchasing a truly novel experience. In addition to facilitating access to more detailed, personalised information, Virtual Market includes a revolutionary interactive, user-friendly interface with special functions. Although the suspense must be maintained until it is unveiled in October, we can already say that the application will focus on helping and supporting the user, with the presence of a nutrition expert to provide personal advice!