|
The SIAL 2008 retail event: store concepts, merchandising services, an overview of private labels, and more.
In 2008, for the first time, SIAL welcomed suppliers of retail products and solutions to IN-STORE Services & Solutions.
In-Store Services & Solutions : a unique area at the heart of the exhibition open to all companies trading in store product enhancement tools.
|
An area especially dedicated to product enhancement in stores
IN-STORE Services & Solutions is divided into two areas:
An exhibition area
An exhibition area assembling all suppliers of products and solutions enabling the product’s presence to be optimized at the sales outlet via resources such as:
Market research, sample groups, merchandising, design, point of sale advertising, IT solutions, sales events, loyalty systems, shop furniture and equipment, and more
An area presenting the sales outlet worldwide
- Store concepts: a journey into innovative store display around the world with the spotlight on take-away in large and medium-scale stores
- Prospective technology: tools and applications for the shop of the future